Thought Leadership Essays

Viewing posts from January, 2024

ITL #560 International Holocaust Day: Public Relations versus propaganda

By: Tamir Haas 26/01/2024
author"s portrait Public Relations professionals have the ability to make the world a better place. By Tamir Haas.

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ITL #559 Corporate communications as a service centre for the media industry: a double-edged sword

By: Markus Berger 22/01/2024
author"s portrait Offering corporate communications as a service centre for media companies harbours opportunities and risks in equal measure. By Markus Berger.

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ITL #558 Driving forces in corporate communications: operational and strategic challenges

By: Andreas Hammer 15/01/2024
author"s portrait If you want to survive in the jungle of strategic and operational challenges, you need clarity and an overview above all else. By Andreas Hammer.

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ITL #557   No really, it’s not about you: a health insurance lesson from Mexico

By: Roger Darashah 08/01/2024
author"s portrait PR can play a crucial role in making essential services relevant in growth markets. By Roger Darashah.

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ITL #556   Don’t fall prey to lazy assumptions: how consumer insights can help with effective communications

By: Vic Miller 03/01/2024
author"s portrait Gut feeling remains a comms professional's super skill, but only when used in conjunction with audience knowledge. By Vic Miller.

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