Thought Leadership Essays

Viewing posts from June, 2023

ITL #530   Brands are a catalyst: reimagining the African brand narrative

By: Thebe Ikalafeng 26/06/2023
author"s portrait African brands have long been overshadowed by those from elsewhere. It’s time to move the needle. By Thebe Ikalafeng.

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ITL #529   Striking a balance: telling local stories through a global lens

By: Emily Teitelbaum 19/06/2023
author"s portrait How do you create a unified corporate narrative while staying sensitive to regional and even local identities? By Emily Teitelbaum.

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ITL #528   Сooperate rather than compete: how PR pros should apply AI tools

By: Mary Poliakova 12/06/2023
author"s portrait AI is here to stay. Let’s cooperate rather than compete and maximise the benefits PR pros can get from the newest technologies. By Mary Poliakova

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ITL #527   Musings about trees and shadows: influencers and reputation

By: Paulo Andreoli 05/06/2023
author"s portrait Incorporating digital influence into PR activities continues to pose risks. By Paulo Andreoli

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