Thought Leadership Essays

Viewing posts from February, 2023

ITL #513   Silence is not an option: corporate activism needs to become a specialized PR function

By: Yvette Sterbenk 27/02/2023
author"s portrait Amid growing polarization, organizations should consider building specialized capability focused on corporate activism, social justice, and advocacy. By Yvette Sterbenk.

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ITL #512   Ignore the critics: good ESG is existentially important for business and brand

By: Andrew Adie 20/02/2023
author"s portrait The Communications industry has a key role to play in putting ESG into a context that focuses corporate minds on the opportunity and imperative of doing good through business. By Andrew Adie.

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ITL #511   Meaningful creativity: questions go-global Asian brands should ask

By: Polka Yu 13/02/2023
author"s portrait Human truths must underpin creativity if brands from APAC are to make an international impact in this era of geopolitical tension. By Polka Yu.

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ITL #510 AI’s implications for PR: it’s time to step up

By: Anthony D’Angelo 06/02/2023
author"s portrait The AI revolution is here today and the Comms profession risks becoming irrelevant tomorrow if we do not move from slight familiarity and passivity to strategic application. By Anthony D’Angelo.

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