Thought Leadership Essays

Viewing posts from December, 2023

ITL #555 Being properly valued: why PR people need to change their behaviour

author"s portrait The PR sector must shift from focusing on what we do, to the business outcome, impact and ROI that matter to the CEO. By Crispin Manners.

ITL #554   Collaboration and inclusivity: how we built a team that will always champion us

author"s portrait Although 100% remote, a B2B AdTech PR agency achieves breathtakingly good workplace culture scores. By Ren Bowman.

ITL #553   The future of the industry: 10 trends in PR

author"s portrait It’s vital that the public relations industry stays on top of major global trends. By Patrik Schober.
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