Thought Leadership Essays

Viewing posts from November, 2023

ITL #552 Importance of transparent communication and storytelling in building trust and loyalty

author"s portrait When a brand tells its story honestly and compassionately, it weaves a narrative that customers can connect with on a personal level. By Rashmi Soni.

ITL #551 Unlocking the power of thought leadership: a guide for PR professionals

author"s portrait Siemens has built a powerful corporate thought leadership strategy on four main principles. By Lynette Jackson.

ITL #550   Making a difference for women and girls: across Canada, and around the world

author"s portrait A vision to deliver impactful communication strategies about social changes for the wellbeing of women and girls. By Kim Cohen.

ITL #549 Effective communication: a lifeline in times of crisis

author"s portrait A development communications perspective from disaster-prone Bangladesh. By Md Abdul Quayyum.
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