Thought Leadership Essays
Viewing posts from October, 2023
ITL #548 Building trust in uncertain times: how company communicators contribute to public trust
By: Nils Haupt 30/10/2023
Business leaders are perceived as unifiers and targeted communication from CEOs can enhance this image. By Nils Haupt.
ITL #547 Cast a wider net: why your next comms campaign should be integrated
By: Nick Seymour 23/10/2023
Done correctly, communicating across different platforms and channels helps businesses reinforce brand identity with their target audience. By Nick Seymour.
ITL #546 An effective weapon: PR is the CMO’s new best friend
By: Kev O’Sullivan 16/10/2023
PR is a magic flute; played horribly by most, played to perfection by the gifted few. By Kev O’Sullivan.
ITL #545 Role of authenticity in modern public relations: ensuring trust and connection
By: Nidal Abou Zaki 09/10/2023
Authenticity has emerged as a cornerstone in modern public relations, particularly in the context of the Middle East. By Nidal Abou Zaki.
ITL #544 ‘Climate washing’ litigation: How to prepare for global action against greenwashing
By: Daniel Silberhorn 02/10/2023
Amid new anti-greenwashing legislation, businesses need to review and strengthen their communications in line with demands for truthful, evidence-based sustainability claims. By Daniel Silberhorn.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alex He
- Alia Papageorgiou
- Alice Thomas
- Alison Jefferis
- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
- Anna Ruth Williams
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- Anne Bleeker
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- Annie Mutamba
- Ann Marie Gothard
- Ann Whyte
- Anthony D’Angelo
- Antonio Rodrigo Sanmartín
- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
- Arnaud Pochebonne
- Arthur E.F. Wiese, Jr.
- Arunava Khan
- Arwa Husain
- Ashford Pritchard
- Ashraf Shakah
- Ashwani Singla
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