Thought Leadership Essays

Viewing posts from November, 2022

ITL #501   Leveraging data to hone strategy: achieving the greatest reputational lift

By: kimberley Goode 28/11/2022
author"s portrait As communicators we should strive to incorporate more data-driven decisions into our work, but it’s important to remember some key principles. By Kimberley Goode.

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ITL #500   Times up: the best PR agencies won’t be charging for time

By: Skye Lambley 21/11/2022
author"s portrait It’s time for PR agencies to dump timesheets in exchange for charging clients based on the value of the service they provide – and to never look back. By Skye Lambley.

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ITL #499   The power of research in PR: a vital instrument in your toolkit

By: Anton Nebbe 14/11/2022
author"s portrait Conducting regular waves of research and making the findings freely available can boost corporate reputation and open the door to commercial opportunities. By Anton Nebbe.

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ITL #498 Effective employee communications: investing in a behavioural science-led approach

By: Aniisu K Verghese Ph.D. 07/11/2022
author"s portrait Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? By Aniisu K Verghese.

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