Thought Leadership Essays

Viewing posts from June, 2021

ITL #428 Storytelling: the right content and the right context

By: Carbo Yu 28/06/2021
author"s portrait Content may be lauded as King, but without context it is just a piece of text or an image with no actual relevance or emotional attachment. By Carbo Yu.

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ITL #427 The bizarre ‘gift’ of 2020: public relations in the new normal

By: Nicole Capper 21/06/2021
author"s portrait How the pandemic forced a Cape Town agency to make some painful changes to its business model that put it in a better place to help clients. By Nicole Capper.

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ITL #426 Togetherness: where IR and PR meet, and where they don’t

By: George Allen 14/06/2021
author"s portrait A siloed approach to external communication may have PR promoting a narrative that shares little in common with the story that IR tells analysts and portfolio managers. By George Allen.

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ITL #425 China rebounds from covid-19: global brands pivot to take advantage

By: David Croasdale 07/06/2021
author"s portrait With Chinese consumers stuck in their own country, thanks to travel restrictions, many brands have stepped up activities in-country and re-directed investment from elsewhere. By David Croasdale.

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