Thought Leadership Essays

Viewing posts from November, 2021

ITL #450 Changing PR strategies: embracing digital and social

By: Pia Desai 29/11/2021
author"s portrait Crisis PR has to include a clear-eyed vision and sure-footed strategies, in order to convey a sense of calm and capability. By Pia Desai.

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ITL #449   From journalism to PR: how insider media knowledge can give PR pros an edge

By: Michelle Mekky 22/11/2021
author"s portrait Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.

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ITL #448   Careers without tears: tips from some titans of PR

By: James Thellusson 15/11/2021
author"s portrait Dreaming of success in PR? Here’s some helpful career management advice from illustrious communicators. By James Thellusson.

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ITL #447   Good governance: what PR professionals can bring to the boardroom

By: Sandra Sinicco 08/11/2021
author"s portrait Amid the growing importance of ESG, the time is right for communicators to broaden their knowledge and aim for a seat at the top table. By Sandra Sinicco.

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ITL #446 The great challenge: creating, crafting and upholding sustainability narratives

By: Zeynep Özbil 01/11/2021
author"s portrait Diversity and inclusion in leadership teams, particularly in sustainability, reinforces versatility and strength of strategies and narratives. By Zeynep Özbil.

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