Thought Leadership Essays

Viewing posts from September, 2020

ITL #390   Nature or nurture: the making of a thought leader

By: Andy Rowlands 28/09/2020
author"s portrait There are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media. By Andy Rowlands.

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ITL #389 The social sciences: an often-neglected ally for public relations

By: Lucas Bernays 21/09/2020
author"s portrait Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.

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ITL #388 - Edge is in: driving the point home

By: Tuhina Pandey 14/09/2020
author"s portrait An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.

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ITL #387  - The decade of do: brand marketing’s new era

By: Richard Brett 07/09/2020
author"s portrait The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.

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