Thought Leadership Essays

Viewing posts from June, 2020

ITL #377   Business understanding for the CCO: four levels, two contexts

By: Anders Monrad Rendtorff 29/06/2020
author"s portrait There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.

read more / Comments

ITL #376   Don’t sleepwalk into AI: PR must diversify roles and support business innovation

By: Kerry Sheehan 22/06/2020
author"s portrait Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.

read more / Comments

ITL #375   Covid-19 in Africa: steering brands through challenging circumstances

By: Robyn de Villier 15/06/2020
author"s portrait Three steps communicators can take to build brands and reputation. By Robyn de Villiers.

read more / Comments

ITL #374 Science communications: the importance of facts in an increasingly faux science world

By: Carol Borchert 08/06/2020
author"s portrait How can we address the proliferation of fake news and improve scientific literacy? By Carol Borchert

read more / Comments

ITL #373 Topic-based strategic communication and corporate newsrooms: greater agility in corporate communication

By: Dr. Sabine Einwiller 01/06/2020
author"s portrait Some companies have established corporate newsrooms that mimic how editorial offices work to deliver communication faster and more effectively. By Sabine Einwiller.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: