Thought Leadership Essays

Viewing posts from March, 2020

ITL #364 - The industry evolution train: will we catch it?

By: Sukanti Ghosh 30/03/2020
author"s portrait Strategic communications must evolve to become better partners to the CEO and business. By Sukanti Ghosh

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ITL #363 Effective social media engagement: the rapidly changing rules

By: Suzanne Ffolkes 23/03/2020
author"s portrait How the Optical Society (OSA) uses social media to tell its stories, fight disinformation and engage with influencers. By Suzanne Ffolkes.

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ITL #362 Crisis after crisis: the road to disaster

By: Mercedes Córdova 16/03/2020
author"s portrait A mismanaged crisis often sparks a second, even greater crisis that has the potential to prove fatal for the organization in the firing line. By Mercedes Córdova.

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ITL #361 - Coronavirus: tackling misinformation in a time of panic

By: Trey Watkins 09/03/2020
author"s portrait Accurate and inaccurate information about COVID-19 is spreading faster than the investigations medical experts are conducting into the virus. By Trey Watkins.

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ITL #360 Public relations 4.0: challenges and opportunities for a new PR stage

By: Patrik Schober 02/03/2020
author"s portrait In today’s fast-moving world, PR faces a quartet of major challenges: measurement, ethics, appropriate use of all available channels and education. By Patrik Schober.

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