Thought Leadership Essays

Viewing posts from October, 2020

ITL #394 - Ripping up the old rulebook: leadership at a time of crisis

By: Amanda Coleman 26/10/2020
author"s portrait Communicators need to focus more on business strategy, creating employee advocates and managing the consequences of business decision making. By Amanda Coleman.

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ITL #393 Feeling the force: new world, new channels

By: Rodolfo Oliveira 19/10/2020
author"s portrait The upheavals of 2020 have led to some fresh consumer habits and the revival of some more traditional ones. Communicators must stay alert to change. By Rodolfo Oliveira.

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ITL #392   The Chinese luxury lifeline: the clues in the figures

By: Gregory Cole 12/10/2020
author"s portrait Consumer confidence in China has recovered well. But the key for international luxury brands looking to exploit this vast market may lie in showing appreciation for Chinese culture in the right way. By Gregory Cole.

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ITL #391 Reimagining communications: can the industry build back better after covid-19?

By: Eva Sogbanmu 05/10/2020
author"s portrait Circumstances have forced communicators to consider what really matters, leading to some positive and long overdue changes. By Eva Sogbanmu.

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