Thought Leadership Essays

Viewing posts from September, 2019

ITL #339 A quick text: the real value of SMS to PR practitioners

By: Alain Grossbard 30/09/2019
author"s portrait Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.

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ITL #338 - An alternative to hate filled tribalism: lessons from the swinging 60’s for today

By: Richard Linning 23/09/2019
author"s portrait Istanbul’s Mayor was elected to office on a platform of “radical love”, calling to mind the flower-power optimism of a bygone era. Dare we hope for more connection, less confrontation? By Richard Linning.

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ITL #337 -  Creating a unified market leader: the role of communications in a merger

By: Mario Ambrosi 16/09/2019
author"s portrait Building engagement was critical following the merger that formed specialist housing and care group Anchor Hanover. By Mario Ambrosi.

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ITL #336   Peru: on the road to Public Relations maturity

By: Luis Avellaneda Ulloa 09/09/2019
author"s portrait The Peruvian PR sector is considerably smaller than many other South American markets but strong economic growth and increasing professionalism provide firm foundations for future development. By Luis Avellaneda Ulloa.

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ITL #335 Thought leadership: into the new

By: Stacey Jones 02/09/2019
author"s portrait Accenture has introduced a new thought leadership philosophy and process that allows it to shape the narrative of each story and sharpen its angle at an early stage. By Stacey Jones and Jill Kramer.

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