Thought Leadership Essays

Viewing posts from June, 2019

ITL #325 Sweden: where polarisation is the new normal

By: Deeped Niclas Strandh 24/06/2019
author"s portrait A longstanding consensus culture has been replaced by people taking sides. What opportunities does the polarised discourse offer brands? By Deeped Niclas Strandh.

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ITL #324 - The consumer is your co-driver: social media amplification strategies

By: Phil Lobel 17/06/2019
author"s portrait Today you can dramatically increase the number of eyes that see a traditional media hit, allowing you to reach audiences you would not previously have considered possible. By Phil Lobel.

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ITL #323 Brand protection: a cybersecurity checklist

By: David Eisenstadt 10/06/2019
author"s portrait Cyber-attacks and data breaches can be incredibly damaging. Organizations must get on top of managing the risk. By David Eisenstadt.

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ITL #322 Intercontinental prospects: navigating the uncharted waters of global agency procurement

By: Bryan Harris 03/06/2019
author"s portrait How can independent agencies overcome cultural barriers and forge successful partnerships with clients based in a different part of the world? By Bryan Harris.

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