Thought Leadership Essays

Viewing posts from May, 2019

ITL #321   Return of the IPRA Gold Paper: the changing face of executive reputation

By: Svetlana Stavreva 27/05/2019
author"s portrait After an 11-year gap, there’s a fresh addition to the prestigious IPRA Gold Paper series. This fascinating new study underlines how digital executive reputation is an increasingly important aspect of a company’s accountability. By Svetlana Stavreva.

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ITL #320   Influencer marketing in Nigeria: an increasingly viable ecosystem

By: Bidemi Zakariyau 20/05/2019
author"s portrait After a slow start, influencer marketing is set for strong growth in Nigeria as agencies, brands and influencers begin taking a more sophisticated approach to effective collaboration. By Bidemi Zakariyau.

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ITL #319  - Restoring the true sense of words: providing meaning to create connections

By: Delphine Jouenne 13/05/2019
author"s portrait Definitions have been distorted and important words have lost their true meaning. Communicators must turn the tide against the twisting and debasement of language. By Delphine Jouenne.

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ITL #318 -  Hurdles in communication: adapting and excelling in a fluctuating marketplace

By: Jennifer Hawkins 06/05/2019
author"s portrait Many hotels and travel operators have learned the hard way that content from an influencer with a large social media following does not necessarily translate into bookings. By Jennifer Hawkins.

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