Thought Leadership Essays

Viewing posts from April, 2019

ITL #317 Global requires local: from handshakes to bows and bisous

author"s portrait Working in a demanding international in-house role presents an exciting mix of opportunities and challenges. Here’s a survival guide from the perspective of a VP Global Comms in one of the world’s top auto-makers. By Heather Chambers Knox.

ITL #316 IPRA Golden World Awards 2019: what the judges look for

author"s portrait GWA success brings worldwide recognition and acclaim. But what marks out a great piece of work? Which mistakes should entrants avoid? And why are esteemed communicators so happy to sit in judgment? By Rob Gray.

ITL #315   Healthcare: five trends communicators should watch

author"s portrait Scientific advances and policy changes are driving a transformation in healthcare globally, raising questions about ethics, efficacy and access that communicators need to address. By Jill Dosik.

ITL #314 Rise of the media bots: what robot reporters mean for the future of PR

author"s portrait Media outlets are beginning to use AI-based tools to create editorial content. Where is this leading and how should PR prepare? By Meredith L. Eaton.

ITL #313 Latin America: emerging markets and transforming communication

author"s portrait The LatAm communications landscape has seen tremendous evolution and future prospects look very promising. By Vivian Kobeh.
Welcome to IPRA


Authors

Archive

July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (3)
June (4)
May (5)
July (4)
June (5)
May (5)
July (5)
June (4)
May (4)
July (4)
June (3)
May (3)
June (8)
June (17)
March (15)
June (14)
April (20)
June (16)
April (17)
June (16)
April (13)
July (9)
April (15)
Follow IPRA: