Thought Leadership Essays

Viewing posts from December, 2019

ITL #351   Henry Schein: delivering a brand story across language and cultural barriers

By: Ann Marie Gothard 23/12/2019
author"s portrait Health care solutions provider Henry Schein works hard to ensure consistency in the way its “Rely on us” brand promise is delivered internationally. By Ann Marie Gothard.

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ITL #350   Repositioning our industry: time to call ourselves reputation managers

By: Tony Langham 16/12/2019
author"s portrait Reputation management must be established as a core management discipline, not a communications function. And we have to get better at telling our clients and organisations what they need. By Tony Langham.

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ITL #349   Right to PR counsel: resolving the Hong Kong dilemma

By: Senjam Raj Sekhar 09/12/2019
author"s portrait PR consultancies declined to work on a global image campaign for the Hong Kong government. Was this the right decision? Or should they have behaved more like lawyers? By Senjam Raj Sekhar.

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ITL #348 -  Measuring effectiveness: a communications challenge

By: Barbrha Ibáñez 02/12/2019
author"s portrait Metrics can be as customized as needed. But if tailored ones are to work well, you have to know what you want to find. By Barbrha Ibáñez

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