Thought Leadership Essays

Viewing posts from October, 2019

ITL #343 Bridging the knowledge gap: how to help executives understand the power of PR

By: Richard Benson 28/10/2019
author"s portrait Too many senior people on the client side still have only a shaky grasp of what PR is and can do. It’s time to educate them. By Richard Benson.

read more / Comments

ITL #342   Establishing global reach: nurturing associates down the hall and partners around the world

By: Julie Exner 21/10/2019
author"s portrait A midsize agency based in the US Midwest has found a highly effective way to put “feet on the street” around the world. By Julie Exner.

read more / Comments

ITL #341 Linking brands with sport: is it time to stop thinking of sports stars as role models?

By: David Alexander 14/10/2019
author"s portrait While elite sport has been bedevilled by many scandals, the highs outweigh the lows and countless brands continue to boost their image through sponsorship and other alliances. By David Alexander.

read more / Comments

ITL #340 - Saving our seas and oceans: communicating with the purpose of improving marine health

By: Matt McKenna 07/10/2019
author"s portrait The Marine Social Responsibility Consultancy was launched in March 2019 with a focus on protecting our precious oceans. By Matthew McKenna and Sarah Townsend.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: