Thought Leadership Essays

Viewing posts from April, 2018

ITL #267 - The length of a crocodile: overcoming difficulties in measurement and evaluation

By: Alexander Christov, PhD 24/04/2018
author"s portrait Tools for measuring the impact and effectiveness of PR activity are imperfect. However, a clearer picture can be achieved by combining commonsense with bravery. By Alexander Christov.

read more / Comments

ITL #266 New IPRA Members Emeriti: in recognition of distinguished service

By: Rob Gray 23/04/2018
author"s portrait Jane Hammond, Loula Zaklama, Richard Linning and Johanna McDowell have been accorded IPRA Member Emeritus status. Why has this rare honour been conferred by the IPRA Board and what does recognition mean to the recipients? By Rob Gray.

read more / Comments

ITL #265 - Millennials: self-improvement and the betterment of the PR industry

By: Seçkin Çetin 16/04/2018
author"s portrait Older generations have at times been scathing about millennials but as long as they address their own shortcomings they hold the key to reshaping PR in the next few years so that it is fit for the future. By Seçkin Çetin.

read more / Comments

ITL #264 - Scale isn’t everything: how to manage a big, global communications program by thinking small

By: Starr Million Baker 09/04/2018
author"s portrait Large, multinational PR agencies aren’t the only option for clients seeking global reach. By Starr Million Baker.

read more / Comments

ITL #263 - A profoundly new environment: the three forces of hyper-globalization

By: Takashi Inoue 02/04/2018
author"s portrait In an interconnected world where things change rapidly and there is only a short time to react or formulate new strategies, public relations must be an ethical form of relationship management, based on two-way communications and self-correction. By Takashi Inoue

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: