Thought Leadership Essays

Viewing posts from November, 2018

ITL #297 - Communications: no fixed abode

By: Kristina Blissett 26/11/2018
author"s portrait Does it matter where in the organisational structure Communications sits? And what does flexibility of location say about the discipline? By Kristina Blissett.

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ITL #295 Quality of thought: a factory approach kills good PR

By: Guy Walsingham 12/11/2018
author"s portrait Too many agencies put profit ahead of creativity while shepherding their people through low cost and often low value cookie-cutter training courses that don’t add any real value. By Guy Walsingham.

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ITL #294 - Swimming in a sea of stories: managing and protecting brand reputation in The Middle East

By: Mohammed El Batta 05/11/2018
author"s portrait Treating the Middle East as a single, undifferentiated market is a mistake when all is going well. But a one-size-fits-all approach is an even bigger error at times of crisis. By Mohammed El Batta.

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