Thought Leadership Essays

Viewing posts from March, 2017

ITL #213 Brand purpose: consumer relationships that last

By: Bob Grove 27/03/2017
author"s portrait How can brands build deep and lasting connections with target audiences? And what do brands that enjoy strong relationships have in common. By Bob Grove.

read more / Comments

ITL #212 Fintech: overcoming PR challenges in a fast-evolving sector

By: Martina Doherty 20/03/2017
author"s portrait Many of the biggest financial services stories are related to advances in technology. However, in the complicated fintech sector, it requires skill to convey impactful messages. By Martina Doherty.

read more / Comments

ITL #211 Change communications: achieving commitment to organisational transformation

By: Nicole Gorfer 13/03/2017
author"s portrait There are four phases in a change process – awareness, understanding, acceptance and commitment. How can you get your people on board? By Nicole Gorfer.

read more / Comments

ITL #210 Respectful, considerate communication: public relations as consciousness-raising

By: Michael Fineman 06/03/2017
author"s portrait In an era of insensitive and often demeaning discourse, PR practitioners must stand firm in furthering ethical and acceptance-seeking communications. By Michael Fineman.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: