Thought Leadership Essays

Viewing posts from December, 2017

ITL #251 Effective succession planning: going forward with a new focus

By: Kumi Sato 18/12/2017
author"s portrait Cosmo, formed in 1960, is a pioneer of PR in Japan. Ensuring it has a healthy future is an important consideration for current owner, Kumi Sato.

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ITL #250 A stronger foundation: guidelines for triggering change

By: Franco Giacomozzi 17/12/2017
author"s portrait A prominent agricultural foundation in Italy is nurturing belonging, identity and engagement among its diverse group of stakeholders through a five-point communications strategy. By Franco Giacomozzi.

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ITL #249 Back to the future: PR must return to its ‘earned roots’ for a place at the integrated table

By: Roger Darashah 04/12/2017
author"s portrait Although the PR industry is squeezed by competition from many fronts, earned media retains its power. Delivering this is what sets PR apart. By Roger Darashah.

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