Thought Leadership Essays

Viewing posts from September, 2016

ITL #188 Government relations: the art of winning over politicians

By: Benjamin Haslem 26/09/2016
author"s portrait Influencing government policymakers is hard to do but the chances of success are increased by adhering to a set of basic principles. By Benjamin Haslem.

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ITL #187 Microtargeting: data mining to identify supporters

By: Tom Parker 19/09/2016
author"s portrait Budgetary constraints have prevented the widespread use of microtargeting but it is only a matter of time before data driven communication features more frequently in political and non-political campaigns. By Tom Parker.

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ITL #186 Fears for the future: financial agencies at a crossroads

By: Andrew Grant 12/09/2016
author"s portrait The squeeze is on for London’s Financial and Corporate PR agencies. Is it time for some profound changes? By Andrew Grant.

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ITL #185 Experiential PR: the active engagement boom in Asia

By: Kiri Sinclair 05/09/2016
author"s portrait Consumers in Asia love to record and share their experiences. As such, there are tremendous opportunities for brands to involve them in live events. By Kiri Sinclair.

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