Thought Leadership Essays

Viewing posts from August, 2016

ITL #184 Oratory, populism, slogans and newspapers: communications lessons from the EU referendum

By: Simon Lewis 29/08/2016
author"s portrait The shockwaves of Brexit will be felt for a long time to come. What can communications professionals learn from the manner in which the campaign played out? By Simon Lewis.

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ITL #183 Cross-border communication strategy: three things to consider before communicating in a new culture

By: Kara Alaimo Ph.D 15/08/2016
author"s portrait Brand characteristics and local cultural norms both have a bearing on whether and how to adapt your messaging. By Kara Alaimo.

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ITL #182 Leaders in waiting: what millennials value in the public relations workplace

By: Bryan H. Reber 08/08/2016
author"s portrait Sometimes maligned, often misunderstood, the Millennial Generation cannot be ignored. They are the leaders of tomorrow, and increasingly of today. By Bryan Reber.

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ITL #181 Ethics: the heart of leadership

By: Kirk Hazlett 01/08/2016
author"s portrait Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.

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