Thought Leadership Essays

Viewing posts from June, 2016

ITL #177 Strategies for managing crises: allegations at educational institutions

By: Sandy Lish 27/06/2016
author"s portrait There are five make-or- break fault lines when crisis strikes. Proactive planning and a set-up that allows for immediacy are vital in reducing the risk of reputational damage. By Sandy Lish.

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ITL #176 The ‘Pan Arab’ fallacy: Why one size fits none in the Middle East.

By: Saada Hammad 20/06/2016
author"s portrait Many brands still make a mess of their communications in the Middle East. But those getting it right are achieving high levels of engagement. By Saada Hammad and Jeff Chertack.

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ITL #175 Hybridisation of Communications and Marketing: end results in mind

By: Rachana Panda 13/06/2016
author"s portrait In an outcome-based era, the challenge is to strike a perfect balance between disruption and credibility. By Rachana Panda.

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ITL #174 CRO: are CCOs up to the job?

By: Peggy Simcic Brønn 06/06/2016
author"s portrait There is momentum behind the emergence of the Chief Reputation Officer. Yet understanding of the role remains sketchy. By Peggy Simcic Brønn.

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