Thought Leadership Essays

Viewing posts from March, 2016

ITL #164 Eliminating fiefdoms: the one P+L model

By: Phil Carpenter 28/03/2016
author"s portrait Traditional PR agency structures may promote ‘bad behavior’ that restricts growth and denies clients the best people to work on their business. By Phil Carpenter.

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ITL #163 NGO checklist: choosing partners for CSR programmes in India

By: Sharmistha Ghosh. 21/03/2016
author"s portrait Following legislative change, CSR spending in India is projected to surge, making it more important than ever to select the right NGO partners. By Sharmistha Ghosh.

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ITL #162 Defining moments: the right response at times of crisis

By: Roger Frizzell 14/03/2016
author"s portrait In order to protect corporate reputation, Chief Communications Officers must develop a personal radar system for recognizing defining moments as they occur – and then act quickly and decisively to influence the outcome. By Roger Frizzell.

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ITL #161 Leaving the silos: setting up communications for the future

By: Eike Alexander Kraft 07/03/2016
author"s portrait A new, more integrated setup at AccorHotels has improved efficiency, delivered greater impact and boosted team spirit. By Eike Alexander Kraft.

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