Thought Leadership Essays

Viewing posts from December, 2016

ITL #201 High time for change: promoting cannabis in Canada

By: Carol Levine 29/12/2016
author"s portrait Legislation to legalize marijuana for recreational use will likely be tabled by the Canadian government in 2017, bringing interesting PR challenges in its wake. By Carol Levine.

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ITL #200 Untapped potential: Tell me a good story and I shall listen

By: Camilla Lercke 23/12/2016
author"s portrait Many B2B businesses ignore the power of storytelling in the mistaken belief that emotionally driven brand communication belongs only in the B2C realm. By Camilla Lercke.

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ITL #199 The new face of PR: mathematics, big data, technology and creativity

By: Sandra Sinicco 12/12/2016
author"s portrait If public relations is to deliver the results clients crave, practitioners must embrace new ways of working. By Sandra Sinicco.

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ITL #198 International agency structures: is there a perfect solution?

By: Lyle Closs 05/12/2016
author"s portrait Settling on the right PR agency network solution can be a big headache for clients. What should be borne in mind when making a decision? By Lyle Closs.

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