Thought Leadership Essays

Viewing posts from September, 2015

ITL #141 Handling globalized information: the first come, first served media strategy

By: Eleonora Leone 30/09/2015
author"s portrait Information today crosses borders at lightning speed, presenting organizations with major communications challenges. By Eleonora Leone.

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ITL #140 Public relations and native advertising: hand in hand

By: Dale Lovell 21/09/2015
author"s portrait Native advertising has exploded onto the scene in recent years as part of the content marketing boom. Is it a threat or an opportunity for the PR industry? By Dale Lovell.

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ITL #139 Storm warnings: developing a culture of foresight and responsiveness

By: Amybel Sánchez de Walther 14/09/2015
author"s portrait Being properly prepared for when crisis strikes is vital. A culture of foresight built on solid data gives communicators the best chance of avoiding reputational damage. By Amybel Sánchez de Walther

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ITL #138 Ethics: an everyday consideration for all

By: Kirk Hazlett 07/09/2015
author"s portrait Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.

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