Thought Leadership Essays

Viewing posts from June, 2015

ITL #128 When leaders miss the bigger picture: why investors and egos kill corporate communications

By: Richard Northcote 30/06/2015
author"s portrait A myopic focus on investors may result in extremely naïve communications practices and at worst may act as a spur to unethical behaviour. By Richard Northcote.

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ITL #127 A new era in energy regulation: Alberta Energy Regulator launches in the wake of an epic flood

By: Kim Blanchette 22/06/2015
author"s portrait There was far more to the launch of an energy regulator than a new name and logo. And as floodwaters rose, so did the communications challenges. By Kim Blanchette.

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ITL #126 Making social marketing count: engaging your audience by (almost) any means possible

By: Sandra Wills Hannon 15/06/2015
author"s portrait People are at varying stages of readiness for accepting something new. To foster engagement, social marketing must be built on a model of profound communications. By Sandra Wills Hannon.

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ITL #125 Overcoming a mountain of passivity: The power of inertia in change management

By: Andy Green 08/06/2015
author"s portrait Attempts to change attitudes and behaviours often founder due to target audience inertia. In order to succeed, communicators must develop a clearer appreciation of the human tendency to take the path which represents the least risk. By Andy Green.

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ITL #124 Beyond the hype: Establishing PR’s strategic value in a changing technology sector

By: Sarah Milner 01/06/2015
author"s portrait In the tech sector there is scope for PR to work smarter and more closely with Sales to target key prospects and drive up revenue. By Sarah Milner.

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