Thought Leadership Essays

Viewing posts from May, 2015

ITL #123 When strategic intent becomes stale and confused: is there real value in having a vision?

By: Regine le Roux 25/05/2015
author"s portrait Being strategic by having a vision and mission along with supporting objectives and goals is a concept that gets lectured about ad nauseam at management courses. By Regine le Roux.

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ITL #122 Change management: PR as a transformational driving force

By: Amybel Sánchez de Walther 20/05/2015
author"s portrait The highly competitive nature of markets today means corporations must evolve and change in order to stay relevant and keep ahead of the competition. By Amybel Sánchez de Walther.

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ITL #121 A major change in attitudes: Gen X are from Mars, Gen Y are from Venus

By: Jonathan Simnett 15/05/2015
author"s portrait There’s a worrying gap between what employers and marketers believe younger people want...and what they really do want. Change is coming. By Jonathan Simnett.

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ITL #120 Media coverage of ‘anti-science’: are some issues beyond legitimate debate?

By: Tony Jaques 11/05/2015
author"s portrait Does the pursuit of free speech and ‘balance’ warrant giving space to opinions which run counter to medical experts in just about every country? By Tony Jaques.

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ITL #119bis Transcending digital borders: How the Arab World’s is integrating social media with traditional PR

By: Nidal Abou Zaki 06/05/2015
author"s portrait Internet penetration in the Arab World is projected to rise rapidly over the next couple of years. As a result, maximizing social media opportunities is increasingly important. By Nidal Abou Zaki.

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