Thought Leadership Essays

Viewing posts from April, 2015

ITL #119 The media pendulum swings: how social media has changed the way we approach storytelling

By: Steve Kee 22/04/2015
author"s portrait Terrible flooding in Canada had an impact not only on many householder’s lives but also on the way the casualty insurance industry communicated at a time when social media was awash with personal stories about the crisis. By Steve Kee.

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ITL #118 Plugging the mortality protection gap: building awareness for life insurance in an emerging market

By: Arunava Khan 16/04/2015
author"s portrait Research shows a massive shortfall in life insurance cover in India. Tata AIA is striving to improve matters through media relations, technological solutions and by developing and promoting a high quality insurance agency force. By Arunava Khan.

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ITL #117 Internal communications flourishes at the grassroots: the growing importance of managers in employee engagement

By: Gail S. Thornton 08/04/2015
author"s portrait Placing frontline managers at the heart of employee engagement drives helps build relevance and reduces the risk of target audience skepticism. By Gail S. Thornton.

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