Thought Leadership Essays

Viewing posts from February, 2015

ITL #112 PRovolve or perish: back to the future of marketing

By: Georgios Kotsolios 25/02/2015
author"s portrait The lightning-fast rise of Digital has triggered a rethink of service models in the communications business. There is a huge opportunity here for Public Relations. By Georgios Kotsolios.

read more / Comments

ITL #111 Rethinking thought leadership: make the customer your ambassador

By: Simon Lloyd 18/02/2015
author"s portrait When hit by a network outage two years ago, UK mobile provider O2 experienced a barrage of complaints and abuse on social media. But an open and honest response helped make brand ambassadors out of customers who had previously felt let down. By Simon Lloyd

read more / Comments

ITL #110 An approach to the practice of external communication: global trends inside a hyper-mediatised context

By: Amybel Sánchez de Walther 11/02/2015
author"s portrait The extensive use of social media has restated the role of PR practitioners through a wider field of action and growing participation inside the organisation. PR has become a strategic partner rather than an anonymous and decorative body, requiring complet

read more / Comments

ITL #109 Employee advocates: unlocking the potential of your most valuable audience

By: Richard Millar 04/02/2015
author"s portrait How can employers realise the value of employees as influential corporate and brand ambassadors? By Richard Millar.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: