Thought Leadership Essays

Viewing posts from August, 2014

ITL #87 Creativity 2.0: being more ‘uncreative’ to focus on creativity when it really counts

By: Andy Green 20/08/2014
author"s portrait Today’s communications challenges call for a new creative approach. And there’s a useful 80:20 rule for prioritising creativity when it can make a difference, argues Andy Green.

read more / Comments

ITL #86 Journey to opportunity: successful government and nonprofit capacity building requires strategic communication

By: Dionne Clemons 13/08/2014
author"s portrait Marrying an organization’s strategic goals with its communications efforts requires communicators to think critically. By Dionne Clemons.

read more / Comments

ITL #85 A matter of principles: PR and the question of ethics

By: Steve Howell 06/08/2014
author"s portrait The subject of ethical concerns for PR practitioners is far from a straight-forward one, but recent comments from Harold Burson and the case of Scarlett Johansson and Oxfam are timely reminders that it’s an issue we must take very seriously. By Steve Howel

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: