Thought Leadership Essays

Viewing posts from July, 2014

ITL #84 Evolution rules! From lowly supporting role to shaper of strategy

By: Stephanie Rudnick 30/07/2014
author"s portrait Long gone, thankfully, are the days when the best PR could hope for was a role promoting a strategy defined by others. Today it’s about creating a bigger picture. By Stephanie Rudnick.

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ITL #83 Immediate strategic advantage and long-term reputation: is there a conflict?

By: Michaela Paudler-Debus 23/07/2014
author"s portrait The global business landscape is more competitive than ever. However, companies that respect fundamental values may have an edge over their rivals. By Michaela Paudler-Debus.

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ITL #82 Sentiment, context and influence: are you listening to your customers?

By: Louise Roberts 16/07/2014
author"s portrait Social media generates vast amounts of so-called unstructured data that provides a pointer to consumer sentiment. But that’s only the beginning. By Louise Roberts.

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ITL #81 Transparency: trust must be the goal of governments, civil society organizations and corporations

By: Dean Kruckeberg 09/07/2014
author"s portrait The onus is on public relations practitioners to encourage transparency in their organizations and to resist pseudo-transparency. By Dean Kruckeberg and Marina Vujnovic.

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ITL #80 Change management: understanding the communicator’s critical role

By: Joanne Kennedy 02/07/2014
author"s portrait For Sanofi Canada, a head office move during a period of significant cultural change provided a golden opportunity to build greater collaboration and boost employee engagement. By Joanne Kennedy.

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