Thought Leadership Essays

Viewing posts from November, 2014

ITL #99bis Sustainability reports: what are they good for?

By: Genevieve Hilton 26/11/2014
author"s portrait Deciding on the what, when and how of sustainability reporting is a big headache for large corporations. But reporting professionally and consistently while engaging stakeholders around your Corporate Responsibility activities will ensure it’s a worthwhile

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ITL #99 PR as a lead strategic discipline: holding ourselves to a higher standard

By: Joe Cohen 19/11/2014
author"s portrait Although the opportunity for PR to become the "lighthouse discipline" has never been greater, practitioners must avoid falling prey to negative tendencies. By Joe Cohen.

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ITL #98 Spin city fights back: egos, fear and loathing in the by-line business

By: Evelyn John Holtzhausen 12/11/2014
author"s portrait Journalists should spend more time on breaking great stories and less on berating PR for its shortcomings. By Evelyn Holtzhausen.

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ITL #97 The illusion of shared value: time for a systemic re-think

By: Jonathan Sanchez 05/11/2014
author"s portrait Sustainable business is better business, and creating value is better than only sharing it. By Jonathan Sanchez.

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