Thought Leadership Essays

Viewing posts from January, 2014

ITL #60 Hot time: summer in the city

By: Peter Walker 29/01/2014
author"s portrait Last summer’s Gezi Park protests in Istanbul raised some profound issues relating to the future of media. Trust in Turkey’s traditional media outlets plummeted as citizens relied instead on social media for a picture of events. By Peter Walker.

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ITL #59 Keep calm and evaluate: encouraging PR practitioners to measure effectively

By: Tom Watson 23/01/2014
author"s portrait Measurement has been a concern for the PR profession for the best part of a century. Today, agreeing on value from the outset lies at the heart of true insight into whether communication is effective or not. By Tom Watson.

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ITL #58 The unrecognized democracy benefit: influencing policy in Africa

By: Francois Baird 15/01/2014
author"s portrait Companies wishing to influence policy in African democracies must marshal arguments that are in the wider interest and back them up with trusted, relevant statistics. By Francois Baird.

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ITL #57 The ‘m’ powered patient: mobile and its transformative effects on healthcare

By: Elaine Cameron 08/01/2014
author"s portrait Ubiquitous access to the internet, social media channels, smartphones and tablets, coupled with innovations mean patients have the ability to take control of their own health as never before. By Elaine Cameron.

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ITL #56 Climate change: the heat is on

By: Bill Royce 03/01/2014
author"s portrait Climate change is the greatest risk facing humanity, and is already imposing substantial costs. What are our obligations as IPRA Members? By Bill Royce.

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