Thought Leadership Essays

Viewing posts from September, 2013

ITL #42 A shot in the arm against flu: using communications to boost participation in new vaccination programmes

By: Judith Moore 26/09/2013
author"s portrait Confidence in vaccination programmes is a fragile thing. What can be learnt from the UK’s plans to give the flu jab to healthy children? By Judith Moore.

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ITL #41 The strategic communications imperative: shaping the future in our interdependent world

By: Robert W. Grupp 18/09/2013
author"s portrait Global economies have become so tightly interconnected that companies, governments and entire industries must cooperate in ways that were unimaginable a few years ago. By Robert W. Grupp.

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ITL #40 The Power of Purpose: why corporate storytelling must evolve in this era of radical transparency

By: Daniel Rolle 11/09/2013
author"s portrait Research among global companies underlines the fact that the key to survival lies in identifying and communicating corporate purpose. By Daniel Rolle.

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ITL #39 Bachelor for a day: How to leverage one day in the studio and saturate the airwaves

By: Risë Birnbaum 05/09/2013
author"s portrait You’re in the fortunate position of having a celebrity spokesperson at your disposal for a whole day. So how do you optimize their time to deliver the maximum possible exposure and impact? By Risë Birnbaum.

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