Thought Leadership Essays

Viewing posts from June, 2013

ITL #29 Evaluating individual performance: why, when and how to measure a PR specialist’s effectiveness.

By: Inna Alexeeva 27/06/2013
author"s portrait Talent management and professional development are essential in the creation of successful PR teams. But managers often struggle to determine how best to evaluate employees. By Inna Alexeeva.

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ITL #28 Food sustainability and quality: challenging new opportunities bubble to the surface for food companies

By: Andrea Cornelli 12/06/2013
author"s portrait With consumers expecting more information and responsible behavior. By Andrea Cornelli.

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ITL #27 Air traffic control: How a broad view, expert coordination and rigorous processes hold the key to success

By: Valéria Café 04/06/2013
author"s portrait Too many companies still communicate in an uncoordinated way because they have not invested in developing a solid strategy. By Valéria Café.

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