Thought Leadership Essays

Viewing posts from May, 2013

ITL #26 The press release: is this Public Relations staple still relevant?

By: Simon Poulter 23/05/2013
author"s portrait There’s plenty of anecdotal evidence that overworked beat reporters habitually delete press releases from overflowing inboxes after barely a second glance. This raises difficult questions about the role of this classic communications tool. By Simon Poulter

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ITL #25 The flattening of emotion: is overreliance on social media damaging to the human psyche?

By: Tarek Lasheen 09/05/2013
author"s portrait The manner in which we share information via social media has dulled our emotional responses, increasingly numbing us to atrocities and distancing us from the things that really matter. By Tarek Lasheen.

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ITL #24 Public relations in emerging nations: What do local practitioners themselves have to say?

By: Graeme Domm 02/05/2013
author"s portrait A research project among PR practitioners in six countries in South East Asia offers some illuminating insights into the hurdles they need to overcome in order to deliver campaigns that are both appropriate and effective in their local markets. By Graeme D

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