Thought Leadership Essays

Viewing posts from December, 2012

ITL #8 PR Measurement: the pursuit of consistent and credible metrics

By: Marianne Eisenmann 28/12/2012
author"s portrait At long last industry standards are emerging that will allow results to be reported in a more uniform way that will strengthen PR’s case. By Marianne Eisenmann.

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ITL #7 A new approach to advocacy: Four global trends

By: Lutz Meyer 14/12/2012
author"s portrait International actors have discovered different routes for collaboration as a new generation of leaders has come to the fore. By Lutz Meyer.

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ITL #6 Getting the best from an agency: crucial questions to pose in pursuit of added value

By: Pavel Melnikov 05/12/2012
author"s portrait Appointing a suitable PR agency for your needs and managing the client-agency relationship adroitly will improve results. By Pavel Melnikov.

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