Thought Leadership Essays

Viewing posts from December, 2007

Swift Progress Across Eurasia and Eastern Europe

By: Chris Dobson 04/12/2007

Chris Dobson charts the huge changes that have occurred throughout Central and Eastern Europe in recent years and outlines some of the opportunities created.

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GM Accelerates Towards its Second Century

By: Steve Harris 04/12/2007

As it counts down to its centenary in September 2008, auto colossus General Motors has a strong focus on developing new technologies and harnessing fresh communication channels. By Steve Harris.

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Money or Morality?

By: Melanie King 04/12/2007

Ethics in PR has been a major theme for IPRA in 2007. Here Melanie King mulls over where the limits of acceptability lie.

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Branding Regions and Destinations

By: Frank G. Kurzhals 04/12/2007

Changing consumer perceptions of cities and other geographical areas presents many marketing and PR challenges. By Frank G. Kurzhals.

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Annual Report 2.0

By: Peter Månsson 04/12/2007

Enlightened companies are taking steps towards a brave new world of annual reporting by using the power and functionality of the web. By Peter Månsson and Jonas Jonell.

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