The following are the terms and conditions of entry to the IPRA GWA.  By submitting entries to the competition, you assent that you have read and agree to abide by these terms and conditions and the additional guidelines in the FAQ.

A. Dates and Deadlines

Entries open Tuesday 18 Feb 2025.

Entries close Monday 05 May 2025

An entry received after Monday 05 May 2025 is ineligible.

B. Fees

The basic fee is £450.00 per entry. There is a discount for early entries and a penalty for late entries.

Early (Tuesday 18 Feb 2025 – Monday 17 Mar 2025)  £420.00.

Normal (Tuesday 18 Mar 2025 – Monday 14 Apr 2025)  £450.00.

Late (Tuesday 15 Apr 2025 – Monday 05 May 2025)  £480.00.

All fees must be paid at the time of Entry via credit card. You will receive an invoice by email. You may enter a billing address. No refunds are possible for withdrawn entries. An Entry unpaid at the start of Round 1 judging will be ineligible.

{For multiple entries above £1000 in total, payment may be made by electronic transfer to IPRA’s bank account. Contact the IPRA Secretariat first [email protected], pay within 7 days of doing your Entry, and send [email protected] a copy of the bank transfer confirmation so we can trace your bank payment. Entries with untraceable bank payments will not be judged.} 

C. Point of contact

Every entrant must have a designated point of contact: a single person with whom we communicate about the Entry plus an alternate back-up email. We will send email to the point of contact. Your organization’s point of contact agrees to:

a) Whitelist (ensure it does not go to spam) the email address [email protected]

b) Read all email promptly and respond as required.

c) Provide a back-up email that is a different person and senior to the point of contact.

D. Entry

Make your Entry to IPRA online at www.ipra.org  

E. Round 1 entry summary

Maximum length: 1800 words.

Language: English.

The Round 1 entry summary has 6 parts known as the Criteria

• Overview (100 words)

• Problem or Opportunity (200 words)

• Research (300 words)

• Planning (400 words)

• Execution (400 words)

• Outcomes (400 words)

See the FAQ for a description of each Criteria.

F. Category

Each entrant chooses a GWA Category or Categories. IPRA has created an online Keywords GWA Category generator to help you select the best Categories for your Entry. There is no limit: entries can be put into as many Categories as you believe appropriate. It is a good idea to select at least one Discipline and one Sector per Campaign. This increases your chances of winning. Each Entry attracts a unique entry fee. Judges reserve the right to change the Category if they believe the new Category is more suited to the Entry. In the event of a dispute as to the Category, the decision of the IPRA staff and GWA Judges will prevail.

G. Supporting media

If your entry is selected as a Finalist you will be notified and asked to supply Round 2 supporting media. Language: English. See the FAQ for details. No supporting media will be returned.

H. Awards

The Judges' selection of Winners in each Category will be announced after the judging in July. The Grand Prix and the Global Contribution Award will not be revealed until the Gala. A custom-designed GWA Trophy will be presented to all winners at the Gala.

I. Publication of winning entries

As a condition of Entry please note that the illustrated PDF (from the Round 2 supporting media) of each GWA winning entry will be published on the IPRA website after the Gala. Certain entries will also be used to market the following year’s GWA using your text, pictures, and social media handles. This is our way of giving you additional free exposure. Entrants must not include any confidential or non-public information in their Entry. 

J. Russian entries for GWA 2025

Further to the IPRA statement of 10 March 2022 in support of the UN General Assembly resolution calling for the end of hostilities in Ukraine, the IPRA Board has resolved to disallow entries from the Russian Federation for the Golden World Awards for Excellence in PR 2025. This action is consistent with the legal requirement upon IPRA from national and international sanctions on Russia.

Failure to comply with these Terms & Conditions will make your entries ineligible.