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IPRA THOUGHT LEADERSHIP ESSAYS
If you build it, they won’t come: why marketing strategy matters for startups
Startup founders often concentrate intently on creation and development while marketing strategy gets pushed into the background. The result is little or no sales, and waste of time and money. Here’s how to refocus, says Mike Lemon. Read more
Creativity 2.0: being more ‘uncreative’ to focus on creativity when it really counts
Today’s communications challenges call for a new creative approach. And there’s a useful 80:20 rule for prioritising creativity when it can make a difference, argues Andy Green. Read more
Journey to opportunity: successful government and nonprofit capacity building requires strategic communication
Marrying an organization’s strategic goals with its communications efforts requires communicators to think critically. By Dionne Clemons. Read more
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