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IPRA THOUGHT LEADERSHIP ESSAYS
Beyond the hype: Establishing PR’s strategic value in a changing technology sector
In the tech sector there is scope for PR to work smarter and more closely with Sales to target key prospects and drive up revenue. By Sarah Milner. Read more
When strategic intent becomes stale and confused: is there real value in having a vision?
Being strategic by having a vision and mission along with supporting objectives and goals is a concept that gets lectured about ad nauseam at management courses. By Regine le Roux. Read more
Change management: PR as a transformational driving force
The highly competitive nature of markets today means corporations must evolve and change in order to stay relevant and keep ahead of the competition. By Amybel Sánchez de Walther. Read more
MORE FROM IPRA
The IPRA Board resolved at its January 2015 meeting to support the UN's Zero Hunger Challenge. Read more
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