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IPRA THOUGHT LEADERSHIP ESSAYS
Transparency and its vulnerabilities: trust must be the public relations goal of governments, civil society organizations and corporations
The onus is on public relations practitioners to encourage transparency in their organizations and to resist pseudo-transparency. By Dean Kruckeberg and Marina Vujnovic. Read more
Change management: understanding the communicator’s critical role
For Sanofi Canada, a head office move during a period of significant cultural change provided a golden opportunity to build greater collaboration and boost employee engagement. By Joanne Kennedy. Read more
Dealing with complexity and contradiction: the difficult (digital) dialogue
There is more to dialogue than feedback loops or two-way symmetrical communication – it is an orientation, which may sit uncomfortably in an organizational setting. By Øyvind Ihlen. Read more
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The concept of establishing an international public relations association first took concrete shape in November 1949 during a meeting in London between two Dutch and four British public relations practitioners.
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