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About IPRA:

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.

IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays and webinars, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.


IPRA — leading trust and ethics in global communication

 


The IPRA Golden World Awards:


The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.

Latest IPRA Thought Leadership Essays:


ITL #616 Strategic health communication: bridging public relations and global crisis management

Great health communications translates detailed medical information into simple language that positively influences people with diverse backgrounds. By Yahya Ahmadi.

By: Yahya Ahmadi 03/03/2025



ITL #615 PR pros, ditch your butter knife: bring out the sword!

The bedrock of modern PR has changed and those who do not adapt and sharpen their competencies will fade into irrelevance. By Sujit Patil.

By: Sujit Patil 24/02/2025



ITL #614 Integrating communications into cybersecurity incident response plans: crucial to protect brand and reputation

Many organisations are caught in a reactive mode when hit by a cybersecurity incident or technology outage. Far better to be prepared and to anticipate risks. By Kathryn Goater.

By: Kathryn Goater 17/02/2025


Latest from the Press Room:

Message from the IPRA President: Women’s Influence in the PR Industry March 2025

Dear friends and colleagues,

 

Every year on 8 March, the world celebrates International Wome...

04/03/2025

IPRA releases landmark Gold Paper on ethical AI use in Public Relations

The International Public Relations Association (IPRA), in collaboration with leading global academics and industry...

19/02/2025

Bosnia’s Woman.Comm conference 2025 endorsed by IPRA

The 4th Woman.Comm conference, Snaga Komunikacije, which takes place 14 – 15 October has be...

10/02/2025


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