In 20th century Russia was a closed country - and 2018 FIFA World Cup would help it open up It’s a world uniting event, but it is also hard to get to and it separates those fans who cannot travel to the host country, so there is a need for a common space for everyone Viber, world’s leading messaging app, conducted an integrated campaign that created this common space and helped not only Russia to open up but also connected fans from around the world The campaign covered 19 countries and created over 500 million (!) contacts in two months

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