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In: Archive News
PR’s “Oscars” hit their 16th year : IPRA calls on practitioners worldwide to compete for excellence
 The call for entries for the 16th year of the biggest and most prestigious competition in the sphere of Public Relations the IPRA Golden World Awards for Excellence - was announced last week. All entries must be submitted by 2nd May 2007. Eligible to submit entries for the Golden World Awards are companies, associations, private institutions, NGOs and government bodies anywhere in the world. PR campaigns can be local, regional, national or international.
Speaking at the launch IPRA president Philip Sheppard said: “I hope this year we will see some specific entries with an ethical dimension to resonate with my theme of the year, as well as a another year with a record number of entries”.
Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. Each entry will be assessed on the basis of its competence in five areas – a statement of the issue; research; planning; execution and evaluation. The judging itself takes place in two parts – a remote stage and a physical round. The remote stage will be via e-mail in May and June with the final judging being held on Friday 6th July, in Paris.
The Awards themselves will be presented to winners during an International Gala on 6th November 2007 in London.
There are 25 categories in this year’s Golden World Awards competition including CSR, PR on a shoestring and on-line press office. (See below for the list). There are also two special awards: an award for outstanding creativity and the United Nations Award for public relations with a social purpose. More information about the GWA competition can be found on the IPRA website at www.IPRA.org/gwa2007/gwa2007.htm
The 25 categories for the 2007 IPRA Golden World Awards for Excellence are:
- International PR campaign;
- NGO campaign;
- corporate social responsibility award - sponsored by Hill & Knowlton;
- crisis management - sponsored by PR Newswire;
- Media Relations;
- Corporate communications;
- Launch of new product or service;
- Consumer PR;
- e-PR;
- Online press office;
- PR on a shoestring;
- Internal communications;
- Public affairs;
- Public sector;
- Financial services;
- Investor relations;
- Healthcare;
- Event management;
- Technology;
- Travel & tourism;
- Sponsorship;
- Publications;
- Environment - sponsored by Rolls-Royce;
- Business-to-business;
- Global communicator 2007.
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